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About Michelle

Principal & Financial Advisor

Michelle Perry Higgins is a Principal and Financial Advisor of California Financial Advisors in San Ramon, California. California Financial Advisors has ranked top 10 in the nation on CNBC’s FA 100 List for three consecutive years and a Financial Times Top 300 firm with over $1.5 billion AUM as of September 2021.


Since 1996, she has built a thriving practice advising Fortune 500 company executives and young professionals alike. She specializes in wealth management and promotes financial literacy throughout the retirement planning process.

Her work has been recognized numerous times over the last 25 years. Among her many achievements, Ms. Higgins was named Investopedia’s Top 100 Most Influential Financial Advisors list in 2017 and 2018. ranked her on their Top 25 Women-Owned RIAs list in 2012, 2014, and 2015, on the Top 50 Women-Owned RIAs in 2013, as well as the “Top 40 Under 40”.

She has appeared on CNBC, CBS, and Fox, and has been quoted in, Forbes, USA Today, The Los Angeles Times, and many more publications. Ms. Higgins is a contributor on The Wall Street Journal Expert Panel. She is a frequent public speaker on retirement planning, investments, wealth management, college education funding, estate planning, and insurance.


Ms. Higgins has published three Amazon Best Sellers: The Everything Binder Book: Financial, Estate and Personal Affairs Organizer; Stocks, Bonds & Soccer Moms: 7 Steps to a Balanced Life; and College Poor No More! 100 $avings Tips for College Students (100% of her profits from the sale of this book are donated to scholarships).

Ms. Higgins graduated from Saint Mary’s College with a concentration in Business Administration and Economics. She currently serves on her alma mater’s Board of Trustees as it is her passion and her privilege to give back to the community by mentoring young talent and helping to raise scholarship funds.
Ms. Higgins and her husband reside in the East Bay, and enjoy spending time with their two daughters.

About Michelle

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